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Strategic Management

MNG4801
2026
14 Lessons

How organisations set direction, read their environment, choose business- and corporate-level strategies and lead their implementation, told through Southern African cases. Follows Louw & Venter, Strategic Management (5th ed., 2024).

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Economic & Management Science

About this module

How organisations set direction, read their environment, choose business- and corporate-level strategies and lead their implementation, told through Southern African cases. Follows Louw & Venter, Strategic Management (5th ed., 2024).

Lessons

14 lessons

  1. 1Introduction: The Nature of Strategic ManagementWhat strategy is, where it came from, and how organisations manage it17 min
  2. 2The Purpose and Context of BusinessKey elements of a sustainable organisation13 min
  3. 3Strategic DirectionStrategic intent, vision, mission and values, and the balanced scorecard12 min
  4. 4Strategic Decision-MakingHow strategic decisions are made, what shapes them, and the intelligence behind them14 min
  5. 5Analysing the MacroenvironmentThe forces no organisation controls, and the tools to scan them16 min
  6. 6Analysing the Industry EnvironmentIndustry structure, competitors and customers14 min
  7. 7Analysing the Internal EnvironmentResources, capabilities and the search for strengths and weaknesses13 min
  8. 8Business Level StrategyHow an organisation chooses to compete, and how to judge the choice15 min
  9. 9Strategic InnovationSeeing disruption coming, creating new markets, and building innovative organisations17 min
  10. 10Corporate Level StrategyGrowing, defending and parenting a group of businesses14 min
  11. 11Strategies for International Competitive AdvantageGlobalisation, international strategies and foreign market entry
  12. 12Strategic LeadershipHow top managers lead the whole organisation to implement strategy
  13. 13Organisational Alignment and Strategy ImplementationAligning the inside of the organisation so that strategy actually happens
  14. 14Strategic Risk ManagementIdentifying, analysing and treating the risks that can derail a strategy